Sustainable Marketing
| Item Type | Book |
| Abstract | For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies. |
| Authors | Martin, Diane M. & Schouten, John |
| Language | German |
| Subjects | business studies |
| HSG Classification | not classified |
| Refereed | No |
| Date | 2011 |
| Publisher | Pearson Prentice Hall |
| Place of Publication | New York |
| Page Range | 264 |
| ISBN | 978-0-13611707-0 |
| Depositing User | Prof. Dr. Johanna Franziska Gollnhofer |
| Date Deposited | 21 Feb 2013 14:59 |
| Last Modified | 23 Aug 2016 11:15 |
| URI: | https://www.alexandria.unisg.ch/publications/220826 |
DownloadFull text not available from this repository.CitationMartin, Diane M. & Schouten, John : Sustainable Marketing. New York : Pearson Prentice Hall, 2011, - ISBN 978-0-13611707-0. Statisticshttps://www.alexandria.unisg.ch/id/eprint/220826
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