Sustainable Marketing

Item Type Book
Abstract For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Authors Martin, Diane M. & Schouten, John
Language German
Subjects business studies
HSG Classification not classified
Refereed No
Date 2011
Publisher Pearson Prentice Hall
Place of Publication New York
Page Range 264
ISBN 978-0-13611707-0
Depositing User Prof. Dr. Johanna Franziska Gollnhofer
Date Deposited 21 Feb 2013 14:59
Last Modified 20 Jul 2022 17:15


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Martin, Diane M. & Schouten, John : Sustainable Marketing. New York : Pearson Prentice Hall, 2011, - ISBN 978-0-13611707-0.

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