Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas & Schögel, Marcus
Editors Paulo, Rita
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 22 May 2012
Publisher ISCTE Business School
Place of Publication Lisbon
Page Range 7
Title of Book Marketing to Citizens : Going beyond Customers and Consumers
Event Title 41st Annual Conference European Marketing Academy (EMAC)
Event Location Lisbon, Portugal
Event Dates 22.-25.05.2012
ISBN 978-989-732-004-0
Depositing User Prof. Dr. Dennis Herhausen
Date Deposited 21 Mar 2013 15:13
Last Modified 29 Sep 2020 00:21
URI: https://www.alexandria.unisg.ch/publications/221614

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Citation

Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas & Schögel, Marcus: Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In. 2012. - 41st Annual Conference European Marketing Academy (EMAC). - Lisbon, Portugal.

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https://www.alexandria.unisg.ch/id/eprint/221614
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