Item Type |
Journal paper
|
Abstract |
Pricing research shows the existence of lower- and upper-price-thresholds. However, the reason why these thresholds exist and how they are processed in the brain remains mainly unclear. We applied functional-magnetic-resonance-imaging to investigate neural activation-patterns that correspond to a lower-, optimal-, and upper-price-threshold. Our results showed the existence of an upper but not a lower threshold and give some evidence for research on price perception. |
Authors |
Linzmajer, Marc; Hubert, Marco; Hubert, Mirja & Kenning, Peter |
Journal or Publication Title |
Advances in Consumer Research |
Language |
English |
Subjects |
business studies |
HSG Classification |
contribution to scientific community |
Refereed |
Yes |
Date |
2 April 2011 |
Publisher |
Association for Consumer Research |
Place of Publication |
Duluth, Minn. |
Volume |
39 |
Page Range |
792-793 |
Number of Pages |
2 |
ISSN |
0098-9258 |
Depositing User |
Prof. Dr. Marc Linzmajer
|
Date Deposited |
02 Apr 2013 09:15 |
Last Modified |
20 Jul 2022 17:16 |
URI: |
https://www.alexandria.unisg.ch/publications/221700 |