Consumer Neuroscience

Item Type Book Section
Abstract
Authors Kenning, Peter; Hubert, Mirja & Linzmajer, Marc
Editors Wells, Victoria & Foxall, Gordon
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 2012
Publisher Edward Elgar
Place of Publication Cheltenham
Page Range 419-460
Number of Pages 42
Title of Book Handbook of developments in consumer behaviour
ISBN 978-184980244-4
Depositing User Dr. Marc Linzmajer
Date Deposited 02 Apr 2013 11:57
Last Modified 23 Aug 2016 11:16
URI: https://www.alexandria.unisg.ch/publications/221716

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Citation

Kenning, Peter; Hubert, Mirja & Linzmajer, Marc: Consumer Neuroscience. In Wells, Victoria & Foxall, Gordon (ed.): Handbook of developments in consumer behaviour. Cheltenham : Edward Elgar, 2012, S. 419-460.

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https://www.alexandria.unisg.ch/id/eprint/221716
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