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ABB - A Brand in Movement : Branding Challenges of a Global Business-to-Business Company
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ABB - A Brand in Movement : Branding Challenges of a Global Business-to-Business Company
Type
case study
Date Issued
2013
Author(s)
Heidig, Wibke
Tomczak, Torsten
Jobin, Maria
Language
German
HSG Classification
contribution to education
Refereed
No
Publisher
Universität St. Gallen
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/90112
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
222035