Fundamentals of Retailing & Shopper Marketing

Item Type Book

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

Editors Hillesland, Jan; Rudolph, Thomas; Meise, Niklas; Gisholt, Odd; Bendixen, Alf; Fjeldstad, Truls; Nordfält, Jens & Clement, Jesper
Language English
Keywords Retaling, Shopper Marketing
Subjects business studies
HSG Classification contribution to practical use / society
Refereed No
Date 2013
Publisher Pearson Educated Limited
Place of Publication UK
Volume 1. Auflage Februar 2013
Page Range 340
ISBN 978-0-273-75739-9
Depositing User Dr. Margit L. Albers
Date Deposited 17 Apr 2013 14:57
Last Modified 27 Feb 2016 15:19


Full text not available from this repository.


unspecified: Fundamentals of Retailing & Shopper Marketing. 1. Auflage Februar 2013. UK : Pearson Educated Limited, 2013, - ISBN 978-0-273-75739-9.

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