Social CRM : Perspektiven & Potenziale

Item Type Presentation
Abstract
Authors Jung, Reinhard; Küpper, Torben & Lehmkuhl, Tobias
Research Team IWI5
Language German
Keywords Social CRM, Social Media, Web 2.0
Subjects business studies
HSG Classification contribution to practical use / society
HSG Profile Area SoM - Business Innovation
Refereed No
Date 22 May 2013
Event Title Workshop Social CRM & Advanced Consumer Integration
Event Location Zürich
Depositing User Dr. Tobias Lehmkuhl
Date Deposited 27 May 2013 17:09
Last Modified 23 Aug 2016 11:16
URI: https://www.alexandria.unisg.ch/publications/223119

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Jung, Reinhard; Küpper, Torben & Lehmkuhl, Tobias: Social CRM : Perspektiven & Potenziale. Workshop Social CRM & Advanced Consumer Integration. Zürich, 22 May 2013.

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https://www.alexandria.unisg.ch/id/eprint/223119
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