Driving Change Through Corporate Programs

Item Type Journal paper
Abstract

CEOs of large companies increasingly introduce corporate programs as a way to foster strategic renewal. Whether the goal is boosting profitability, improving business models or establishing new directions for growth, it's important to match the design of the program with the desired outcomes.

Authors Boppel, Michael; Kunisch, Sven; Keil, Thomas & Lechner, Christoph
Journal or Publication Title MIT Sloan Management Review
Language English
Keywords Corporate Program, Strategy Execution, Strategy Implementation, Corporate Strategy, CEO, Strategic Initiative, Strategic Renewal, Strategic Change
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Responsible Corporate Competitiveness (RoCC)
Refereed No
Date 12 September 2013
Publisher MIT Massachusetts Insitute of Technology
Place of Publication Cambridge, Mass.
Volume 55
Number 1
Page Range 20-22
Number of Pages 3
ISSN 1532-9194
ISSN-Digital 1532-8937
Depositing User Michael Boppel
Date Deposited 17 Sep 2013 23:42
Last Modified 26 Oct 2020 16:11
URI: https://www.alexandria.unisg.ch/publications/225702

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Citation

Boppel, Michael; Kunisch, Sven; Keil, Thomas & Lechner, Christoph (2013) Driving Change Through Corporate Programs. MIT Sloan Management Review, 55 (1). 20-22. ISSN 1532-9194

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https://www.alexandria.unisg.ch/id/eprint/225702
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