10 Years after Tufte's "Cognitive Style of PowerPoint": Synthesizing its Constraining Qualities

Item Type Conference or Workshop Item (Paper)
Abstract PowerPoint is a tool that is very often used in organization to visualize knowledge. It is seemingly simple but a complex tool which is not 'neutral' but has enabling and constraining qualities. Despite its pervasiveness, research on PowerPoint is scarce, fragmented and often polemic. Given its omnipresence and importance, a more appropriate understanding of the tool is needed. This paper aims to contribute toward this goal by conducting a literature review on the constraining qualities of PowerPoint in a systematic manner. The results are synthesized into 12 constraining qualities and classified into two levels: the tool itself and the enactment of the tool in the performance. Through the synthesis and description of the constraining qualities and their negative effects, this paper aims to provide guidance to practitioners for the preparation, performance and reception of PowerPoint presentations, with the ultimate goal to select and use this presentation tool more consciously, or to select other tools for knowledge visualization.
Authors Kernbach, Sebastian & Bresciani, Sabrina
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 16 July 2013
Publisher IEEE Computer Society Press
Place of Publication 1550-6037
Page Range 345-350
Title of Book 2013 17th International Conference Information Visualisation (IV)
Event Title 17th International Conference on Information Visualisation (IV)
Event Location London
Event Dates 16.-18.07.2013
ISSN 1550-6037
ISBN 978-0-7695-5049-7
Publisher DOI https://doi.org/10.1109/IV.2013.44
Depositing User Prof. Dr. Sabrina Bresciani
Date Deposited 23 Sep 2013 13:47
Last Modified 20 Jul 2022 17:17
URI: https://www.alexandria.unisg.ch/publications/225812


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Kernbach, Sebastian & Bresciani, Sabrina: 10 Years after Tufte's "Cognitive Style of PowerPoint": Synthesizing its Constraining Qualities. 2013. - 17th International Conference on Information Visualisation (IV). - London.


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