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Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement
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Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement
Journal
International Journal of Educational Advancement
Type
journal article
Date Issued
2006-01-01
Author(s)
McAlexander, James H.
Koenig, Harold F.
Schouten, John
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Paper
Number
1
Start page
107
End page
118
Pages
12
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83273
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
227767