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Positioning Professional Services: Segmenting the Financial Services Market
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Positioning Professional Services: Segmenting the Financial Services Market
Journal
Journal of Professional Services Marketing
Type
journal article
Date Issued
1991-01-01
Author(s)
McAlexander, James H.
Schouten, John
Scammon, Debra L.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Paper
Number
7
Start page
149
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64924
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
227791