Clarifying the Meaning of Sustainable Business : Introducing a Typology from Business-as-Usual to True Business Sustainability

Item Type Journal paper

While sustainability management is becoming more widespread among major companies, the impact of their activities do not reflect in studies monitoring the state of the planet. What results from this is a "big disconnect". With this paper, we address two main questions: "How can business make an effective contribution to addressing the sustainability challenges we are facing?" And: "When is business truly sustainable?" In a time, when more and more corporations claim to manage sustainably, we need to distinguish between those companies that contribute effectively to sustainability and those that don't. We provide an answer by clarifying the meaning of business sustainability. We review established approaches and develop a typology of business sustainability with a focus on effective contributions for sustainable development. This typology ranges from Business Sustainability 1.0 (Refined Shareholder Value Management) to Business Sustainability 2.0 (Managing for the Triple Bottom Line) and to Business Sustainability 3.0 (True Sustainability).

Authors Dyllick, Thomas & Muff, Katrin
Journal or Publication Title Organization & Environment
Language English
Keywords business sustainability, corporate sustainability, environmental, social and economic sustainability, triple bottom line, planetary challenges, corporate social responsibility, responsible leadership, purpose of the firm
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 10 May 2016
Publisher Sage
Place of Publication Thousand Oaks, Calif.
Volume 29
Number 2
Page Range 156-174
Number of Pages 19
ISSN 1086-0266
ISSN-Digital 1552-7417
Publisher DOI 10.1177/1086026615575176
Official URL
Depositing User Prof. em. Thomas Dyllick
Date Deposited 13 Feb 2014 08:37
Last Modified 23 Aug 2017 09:59


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Dyllick, Thomas & Muff, Katrin (2016) Clarifying the Meaning of Sustainable Business : Introducing a Typology from Business-as-Usual to True Business Sustainability. Organization & Environment, 29 (2). 156-174. ISSN 1086-0266

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