Impact of Social CRM Technology Use on Performance : An Organizational Perspective

Item Type Conference or Workshop Item (Paper)
Abstract

This research conceptualizes constructs of Social CRM Technology Use and develops Social CRM Performance constructs in order to test their interactive impact empirically.

Authors Küpper, Torben
Research Team IWI5
Projects Jung, Reinhard; Lehmkuhl, Tobias; Küpper, Torben; Rosenberger, Marcel; Nierlich, Marco & Wittkuhn, Nicolas (2014) CC Social CRM [applied research project] Official URL
Language English
Keywords Social CRM, Social CRM Measurement, Social CRM Technology Use, Social CRM Performance, Social CRM Impact
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 28 April 2014
Page Range 3-8
Number of Pages 6
Title of Book Doctoral Consortium on Enterprise Information Systems - DCEIS 2014
Event Title 16th International Conference on Enterprise Information Systems (ICEIS)
Event Location Lissabon
Event Dates 27.-30.04.2014
Depositing User Torben Küpper
Date Deposited 25 Mar 2014 10:23
Last Modified 21 Mar 2018 12:10
URI: https://www.alexandria.unisg.ch/publications/230510

Download

Full text not available from this repository.

Citation

Küpper, Torben: Impact of Social CRM Technology Use on Performance : An Organizational Perspective. 2014. - 16th International Conference on Enterprise Information Systems (ICEIS). - Lissabon.

Statistics

https://www.alexandria.unisg.ch/id/eprint/230510
Edit item Edit item
Feedback?