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Preference Dynamics in Sequential Consumer Choice with Defaults: Evidence from a Car Configurator Field Experiment
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Preference Dynamics in Sequential Consumer Choice with Defaults: Evidence from a Car Configurator Field Experiment
Type
presentation
Date Issued
2014-03-14
Author(s)
Donkers, Bas
Dellaert, Benedict G. C.
Herrmann, Andreas
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
UCSD Conference on Field Experimentation
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/87189
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
231349