European Retail Research

Item Type Book
Abstract

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Contents
-Self-monitoring and Fashion Retailer Choice
-Purchasing the Counterfeit
-Differentiation in Online Retailing
-Store Flyer Advertising
-Self-Service Technologies
-Retailing in Portugal

Editors Schramm-Klein, Hanna; Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter & Swoboda, Bernhard
Language English
Keywords Antecedences and Consequences from Culturally diverse Countries, Online Retailing, Retail Store Owners, Self-Scanning, Self-Service Technologies for Retailing, Self-monitoring on Fashion
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 2014
Publisher Springer
Place of Publication Wiesbaden
Series Name European Retail Research
Volume I
Number 27
Page Range 125
ISBN 978-3-658-05312-3
Publisher DOI 10.1007/978-3-658-05313-0
Depositing User Dr. Margit L. Albers
Date Deposited 20 May 2014 16:47
Last Modified 27 Feb 2016 15:24
URI: https://www.alexandria.unisg.ch/publications/231713

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unspecified: European Retail Research. I. Wiesbaden : Springer, 2014, DOI:10.1007/978-3-658-05313-0. - ISBN 978-3-658-05312-3.

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https://www.alexandria.unisg.ch/id/eprint/231713
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