| Item Type |
Book
|
| Abstract |
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Contents
-Self-monitoring and Fashion Retailer Choice
-Purchasing the Counterfeit
-Differentiation in Online Retailing
-Store Flyer Advertising
-Self-Service Technologies
-Retailing in Portugal |
| Editors |
Schramm-Klein, Hanna; Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter & Swoboda, Bernhard |
| Language |
English |
| Keywords |
Antecedences and Consequences from Culturally diverse Countries, Online Retailing, Retail Store Owners, Self-Scanning, Self-Service Technologies for Retailing, Self-monitoring on Fashion |
| Subjects |
business studies |
| HSG Classification |
contribution to scientific community |
| Refereed |
No |
| Date |
2014 |
| Publisher |
Springer |
| Place of Publication |
Wiesbaden |
| Series Name |
European Retail Research |
| Volume |
I |
| Number |
27 |
| Page Range |
125 |
| ISBN |
978-3-658-05312-3 |
| Publisher DOI |
https://doi.org/10.1007/978-3-658-05313-0 |
| Depositing User |
Dr. Margit Liselotte Werk-Albers
|
| Date Deposited |
20 May 2014 16:47 |
| Last Modified |
27 Feb 2016 15:24 |
| URI: |
https://www.alexandria.unisg.ch/publications/231713 |
European Retail Research
