Inner Value Conflicts: Emotional and Behavioral Consequences of Cross-Border Shopping

Item Type Conference or Workshop Item (Paper)
Abstract

Motivated by potential savings, an increasing number of consumers travel to neighboring countries for the main purpose of shopping. This cross-border shopping might seriously harm local economies, for example in terms of revenue, unemployment, and social well-being.
In a quasi-field experiment, we show that cross-border shoppers are aware of their irresponsible behavior and feel inner conflicts. These conflicts affect their emotions and their intended future purchase behaviors. As consumers' inner conflicts depend on who they blame for the price differences (either national retailers or foreign economies), public policy makers should actively communicate the reasons for price differences between neighboring countries.

Authors Nagengast, Liane; Linzmajer, Marc; Rudolph, Thomas & Böttger, Tim
Language English
Keywords Cross-border shopping, inner conflicts, positive emotions, negative emotions, Attribution Theory
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 3 June 2014
Publisher European Marketing Academy
Place of Publication Valencia
Page Range 215
Title of Book Paradigm Shifts & Interactions
Event Title 43rd European Marketing Academy (EMAC) Annual Conference
Event Location Valencia, Spain
Event Dates 03.-06.06.2014
ISBN 978-84-370-9453-3
Official URL http://emac2014.emac-online.org/adeit.estaticos.ec...
Depositing User Dr. Liane Nagengast
Date Deposited 10 Jun 2014 15:14
Last Modified 02 Mar 2018 08:54
URI: https://www.alexandria.unisg.ch/publications/232065

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Citation

Nagengast, Liane; Linzmajer, Marc; Rudolph, Thomas & Böttger, Tim: Inner Value Conflicts: Emotional and Behavioral Consequences of Cross-Border Shopping. 2014. - 43rd European Marketing Academy (EMAC) Annual Conference. - Valencia, Spain.

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https://www.alexandria.unisg.ch/id/eprint/232065
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