Open Strategy as a dispersed process : A Study in the Field of Electric Mobility

Item Type Conference or Workshop Item (Paper)
Abstract This study examines the open strategy process reporting on multiple-case studies within the emerging domain of electric mobility. Building on extensive field research on R&D initiatives, we derive an empirically grounded process framework that suggests open strategies to develop along three distinct phases: initiation, negotiation, and execution. We argue that open strategy-making oscillates between meta- and firm-level and unfolds within constructed strategic arenas via repeated and iterative negotiation between autonomous actors. Our findings suggest that third parties (e.g., public agencies or private institutions) play a pronounced role in inter-firm interaction and compensate for the absence of traditional hierarchical structures and authorities in collaborative arrangements. Our study also points towards the salient roles of individuals in building open strategies by linking actors that are spread across ecologies, as well as giving "voice and face" to interorganizational endeavours.
Authors Hettich, Erwin
Language English
Keywords Initiatives; Strategy Process; Open Strategy; Inter-organizational Strategy-Making
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 3 June 2014
Publisher Fraunhofer-Verl.
Place of Publication Stuttgart
Page Range 15
Title of Book Connecting High Value Solutions with Future Markets : Management of Applied R&D
Event Title R&D Management Conference (RADMA) 2014
Event Location Stuttgart
Event Dates 03.-06.06.2014
ISBN 978-3-8396-0746-6
Depositing User Prof. Dr. Erwin Hettich
Date Deposited 27 Jun 2014 15:04
Last Modified 23 Aug 2017 12:09


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Hettich, Erwin: Open Strategy as a dispersed process : A Study in the Field of Electric Mobility. 2014. - R&D Management Conference (RADMA) 2014. - Stuttgart.

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