Switzerland Global Enterprise: Evaluating the Future FDI Attractiveness of India

Item Type Case Study

On 12 December 2013, Michael Enderle, Head of the Swiss Business Hub in India, had had a busy day already and still he had a long working day ahead. Tomorrow, a delegation of senior executives from Swiss companies would come to his office and he had to make some recommendations as to whether and how these companies could invest in India. Fortunately, he had recently conducted a study on the future FDI attractiveness of India in 2019 with more than 200 Indian managers and was able to present a balanced view on major aspects of doing business in India for foreign companies. He started reviewing the results of this study in his office to develop a few basic recommendations for the Swiss senior executives.


Authors Moser, Roger; Srivastava, Mohit & Raju, Abhishek
Language English
Subjects business studies
HSG Classification contribution to education
Refereed Yes
Date 2015
Publisher The Case Centre
Series Name HSG Case Study Series
Depositing User Dr. Roger Moser
Date Deposited 09 Oct 2014 15:06
Last Modified 23 Aug 2016 11:20
URI: https://www.alexandria.unisg.ch/publications/235716


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Moser, Roger; Srivastava, Mohit & Raju, Abhishek: Switzerland Global Enterprise: Evaluating the Future FDI Attractiveness of India. The Case Centre, 2015.


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