Digital commuting: the effect of social normative feedback on e-bike commuting - evidence from a field study

Item Type Conference or Workshop Item (Paper)
Abstract

As a consequnce of extensive urban growth, local transportation systems are facing enormous challenges, leading to massive investments in infrastructure and travel demand management measures to steer demand for specific travel modes. Meanwhile, technological advancements are creating unprecedented opportunities for collecting and utilizing travel data at previously unknown levels of detail. Such information may in the form of social normative feedback constitute a powerful tool for influncing human behaviour. Focusing on electric bicycles (e-bikes) as potentially central means of future transportation, this study evaluates whether IS-enabled social normative feedback can increase the usage of e-bikes for commuting. The results of a five-week field study and mixed effects logistic regression analysis support a positive impact of social normative feedback on e-bike commuting. We, however, also detect a negative effect on a group of participants with particularly long commuting distances, and effects of weather conditions and commuting distances on e-bike usage. Our findings add to existing research in the areas of travel mode choice, and social norms, and support policy makers in travel demand management. Ultimately, employers may view our findings as a source of inspiration for promoting the health of their employees and increasing the attractiveness of their places to work.

Authors Flüchter, Kristina; Wortmann, Felix & Fleisch, Elgar
Editors Avital, Michel; Leimeister, Jan Marco & Schultze, Ulrike
Language English
Subjects information management
HSG Classification contribution to scientific community
Refereed Yes
Date 9 June 2014
Publisher Association for Information Systems
Place of Publication AIS Electronic Library (AISeL)
Title of Book ECIS 2014 proceedings : 22th European Conference on Information Systems
Event Title 22nd European Conference on Information Systems (ECIS) 2014
Event Location Tel Aviv, Israel
Event Dates 09.-11.06.2014
ISBN 978-0-9915567-0-0
Official URL http://aisel.aisnet.org/ecis2014/proceedings/track...
Depositing User Prof. Dr. Felix Wortmann
Date Deposited 17 Oct 2014 13:54
Last Modified 20 Apr 2017 11:11
URI: https://www.alexandria.unisg.ch/publications/236036

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Flüchter, Kristina; Wortmann, Felix & Fleisch, Elgar: Digital commuting: the effect of social normative feedback on e-bike commuting - evidence from a field study. 2014. - 22nd European Conference on Information Systems (ECIS) 2014. - Tel Aviv, Israel.

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https://www.alexandria.unisg.ch/id/eprint/236036
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