When Pairing Reduces Scaring : The Effect of Dyadic Ideation on Evaluation Apprehension

Item Type Journal paper
Abstract The formation of idea generation groups through the combination of dyads, rather than individuals, is examined. The results show that pairwise group structuring is an effective method by which to reduce evaluation apprehension within idea generation groups composed of managerial participants in a controlled experimental environment. The integration of solitary ideators into an interactive group in nominal group technique (NGT) is shown to be problematic in terms of participants' evaluation apprehension. The study's sample consisted of 72 middle and upper managers from a broad range of functions and industries. This demographic is heavily involved with cross-functional collaboration in industry. The results open up a new research area and suggest that pairwork within groups be leveraged to optimise creativity in groups by addressing common problems such as evaluation apprehension, the common knowledge effect, hidden profile and free riding.
Authors McGrath, Lawrence
Journal or Publication Title International Journal of Innovation Management
Language English
Keywords Creativity, ideation, dyad, evaluation apprehension
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 1 July 2015
Publisher World Scientific Publ.
Place of Publication Singapore
Volume 19
Number 4
Page Range 1-35
Number of Pages 35
ISSN 1363-9196
ISSN-Digital 1757-5877
Publisher DOI https://doi.org/10.1142/S1363919615500395
Depositing User Lawrence McGrath
Date Deposited 10 Mar 2015 19:14
Last Modified 23 Aug 2016 11:21
URI: https://www.alexandria.unisg.ch/publications/239786


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McGrath, Lawrence (2015) When Pairing Reduces Scaring : The Effect of Dyadic Ideation on Evaluation Apprehension. International Journal of Innovation Management, 19 (4). 1-35. ISSN 1363-9196


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