| Item Type |
Journal paper
|
| Abstract |
Previous research suggests that user characteristics such as web experience
and demographics may affect online trust. Drawing on social cognitive theory,
we explore the moderating effect of user characteristics on online trust. Based on a
survey of German Internet users, we differentiate three groups by age, web experience,
and education. We term these groups digital natives, digital immigrants, and
naturalized digitals. A multiple-group analysis reveals significant differences in trust
formation, particularly in the cues considered in the evaluation of online services.
Whereas a large user base inspires confidence in digital natives, naturalized digitals
are more geared toward familiar brands and recommendations. Digital immigrants
most critically weigh the risks of a transaction against its benefits. We argue that
specific user characteristics are associated with distinct cognitive schemata, implying
distinct interests and evaluations in online transactions. Online services should
differentiate their signaling efforts according to the targeted customer group. |
| Authors |
Hoffmann, Christian Pieter; Lutz, Christoph & Meckel, Miriam |
| Projects |
Meckel, Miriam; Hoffmann, Christian Pieter & von Kaenel, Andrea
(2008)
Sicherheit versus Privatheit - Vertrauensfaktoren im Umgang mit Daten und Konsequenzen für die digitale Identität
[applied research project]
|
| Journal or Publication Title |
Journal of Management Information Systems |
| Language |
English |
| Keywords |
e-business, online trust, trust cues, web user characteristics, website
signaling |
| Subjects |
business studies |
| HSG Classification |
contribution to scientific community |
| HSG Profile Area |
SoM - Business Innovation |
| Refereed |
Yes |
| Date |
11 March 2015 |
| Publisher |
Sharpe |
| Place of Publication |
Armonk, NY |
| Volume |
31 |
| Number |
3 |
| Page Range |
138-171 |
| Number of Pages |
34 |
| ISSN |
0742-1222 |
| ISSN-Digital |
1557-928X |
| Publisher DOI |
https://doi.org/10.1080/07421222.2014.995538 |
| Depositing User |
Prof. Dr. Christian Pieter Hoffmann
|
| Date Deposited |
11 Mar 2015 18:36 |
| Last Modified |
20 Jul 2022 17:24 |
| URI: |
https://www.alexandria.unisg.ch/publications/239803 |
Digital Natives or Digital Immigrants? : The Impact of User Characteristics on Online Trust
