Transculturalism and Business in the BRIC States : A Handbook

Item Type Book
Abstract Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ‘how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.
Editors Sánchez, Yvette & Brühwiler, Claudia Franziska
Language English
Keywords BRIC; BRICS; transculturalism; intercultural relations; cross-cultural communication; international management; Brazil; Russia; India; China; South Africa; international politics
Subjects social sciences
HSG Classification contribution to scientific community
HSG Profile Area SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed No
Date 2015
Publisher Gower/Ashgate
Place of Publication Farnham, UK
Page Range 373
ISBN 978-1-4724-4401-1
Depositing User Dr. Annatina Aerne
Date Deposited 16 Mar 2015 14:34
Last Modified 27 Feb 2016 15:28


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Sánchez, Yvette & Brühwiler, Claudia Franziska (ed.) : Transculturalism and Business in the BRIC States : A Handbook. Farnham, UK : Gower/Ashgate, 2015, - ISBN 978-1-4724-4401-1.

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