Internationalization and Performance in European Markets: An Asian Perspective

Item Type Newspaper
Abstract The purpose of this study is to identify various challenges influencing internationalization and performance of Asian companies in Europe. Initially, ten interviews were conducted for the purpose of an initial exploration of the study's context and the identification of challenges influencing market entry in Europe. These challenges were found under three categories; Top management support, strategic and operational consideration. These challenges were then converted into a survey, tested in a sample of 40 managers from 8 different Asian countries and analyzed using the Grounded Theory technique. The study suggests that the most important challenges identified for eventual internationalization performance were: Expectation Setting, Market Entry Strategy, Human Resources, Cost Factors, Marketing Strategy and Local Management. Furthermore, it appeared that these variables are all directly influencable by managers. Overall, the identified challenges proved critical to be taken into account when internationalizing to Europe, since failing to do so might result in deteriorating performance.
Authors Srivastava, Mohit; Moser, Roger & de Meijer, Thomas
Journal or Publication Title International Business Research
Language English
Subjects business studies
HSG Classification contribution to practical use / society
Refereed Yes
Date 15 March 2015
Publisher Canadian Center of Science and Education (CCSE)
Place of Publication Toronto
Volume 8
Number 4
Page Range 122-138
Number of Pages 17
ISSN 1913-9004
ISSN-Digital 1913-9012
Publisher DOI
Depositing User Dr.
Date Deposited 27 Mar 2015 18:25
Last Modified 20 Jul 2022 17:24


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Srivastava, Mohit; Moser, Roger & de Meijer, Thomas: Internationalization and Performance in European Markets: An Asian Perspective. In: International Business Research 8 (2015), 4, S. 122-138.

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