David and Goliath in sustainable fashion : Strategic business alliances in the UK fashion industry

Item Type Journal paper
Abstract This paper analyses the different types of strategic alliances currently present in the UK sustainable fashion industry. According to Ethical Corporation Magazine (2006), multinationals use three methods to move into the ethical sector: a) launching new ethical products; b) buying or taking over ethical brands; c) by forming strategic alliances with sustainable fashion small to medium enterprises (SMEs). This study aims to fill a void in the literature by focusing on strategic alliances and the motivations behind forming these alliances. Through a mixed method approach, we take a closer look although the small entrepreneurial 'David's' and established multinational 'Goliaths' in the UK fashion industry interact and develop new 'ethical' collections, campaigns and brands. Our theoretical model proposes significance between the following variables; age, target market and motivations of the type of alliance formed. This model is useful for managers to determine the type of alliance they need in order to fulfil their requirements from an alliance.
Authors Thopte, Ishwari & Poldner, Kim
Journal or Publication Title International Journal of Strategic Business Alliances
Language English
Keywords strategic alliances; sustainable fashion; mixed methods; small and medium-sized enterprises; fashion SMEs; multinationals; MNCs; multinational corporations; UK; United Kingdom; sustainablility; entrepreneurship; ethics; ethical collections; ethical campaigns; ethical brands; age; target markets; motivation; fashion industry.
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 14 July 2014
Publisher Inderscience Enterprises
Place of Publication Genève
Volume 3
Number 2/3
Page Range 179-200
Number of Pages 22
ISSN 1756-6444
ISSN-Digital 1756-6452
Publisher DOI https://doi.org/10.1504/IJSBA.2014.062337
Depositing User Dr. Kim Poldner
Date Deposited 14 Apr 2015 09:47
Last Modified 21 May 2015 10:46
URI: https://www.alexandria.unisg.ch/publications/240434


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Thopte, Ishwari & Poldner, Kim (2014) David and Goliath in sustainable fashion : Strategic business alliances in the UK fashion industry. International Journal of Strategic Business Alliances, 3 (2/3). 179-200. ISSN 1756-6444


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