Embodied multi-discursivity: An aesthetic process approach to sustainable entrepreneurship

Item Type Journal paper
Abstract Sustainable entrepreneurship is a vital and growing area of entrepreneurship studies. Although charged with multiple potentially conflicting discourses, sustainable entrepreneurship is usually viewed from a binary logic of business versus sustainability. This article uses an aesthetic process approach to sustainable entrepreneurship to move beyond this binary logic and unearth the tensions between multiple discourses. The authors introduce the construct of embodied multi-discursivity that addresses this issue methodologically as well as conceptually. By combining discourse analysis with aesthetic inquiry, the article pushes the boundaries of "traditional" qualitative methods. The aim is to encourage sustainable entrepreneurship scholars to expand their methodological horizon to capture the emotionally charged, value-laden processes they study. Embodied multi-discursivity shows how multi-discursive processes of entrepreneurship come into being, how they are disrupted, and how they can break into a duality that ignores the variety of discourses. The authors conclude by drawing some implications for sustainable entrepreneurship.
Authors Poldner, Kim; Shrivastava, Paul & Branzei, Oana
Journal or Publication Title Business and Society
Language English
Keywords embodied multi-discursivity, sustainable entrepreneurship, discourse analysis, process theory, aesthetic inquiry, ethical fashion
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 2017
Publisher Sage Publ.
Place of Publication Thousand Oaks, Calif.
Volume 56
Number 2
Page Range 1-39
Number of Pages 39
ISSN 0007-6503
ISSN-Digital 1552-4205
Publisher DOI https://doi.org/10.1177/0007650315576149
Depositing User Dr. Kim Poldner
Date Deposited 14 Apr 2015 09:55
Last Modified 25 Jul 2018 09:41
URI: https://www.alexandria.unisg.ch/publications/240436


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Poldner, Kim; Shrivastava, Paul & Branzei, Oana (2017) Embodied multi-discursivity: An aesthetic process approach to sustainable entrepreneurship. Business and Society, 56 (2). 1-39. ISSN 0007-6503


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