The Facebook Mindset Effect: Incidental Exposure to Facebook Reduces Consumers' Self-Focus and Promotes Conservative Product Choices

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Hildebrand, Christian; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 1 February 2015
Publisher SCP
Page Range 4
Event Title Society for Consumer Psychology (SCP)
Event Location Phoenix (AZ), USA
Depositing User Prof. Dr. Christian Alexander Hildebrand
Date Deposited 14 Apr 2015 11:37
Last Modified 20 Jul 2022 17:24
URI: https://www.alexandria.unisg.ch/publications/240449

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Hildebrand, Christian; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas: The Facebook Mindset Effect: Incidental Exposure to Facebook Reduces Consumers' Self-Focus and Promotes Conservative Product Choices. 2015. - Society for Consumer Psychology (SCP). - Phoenix (AZ), USA.

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https://www.alexandria.unisg.ch/id/eprint/240449
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