Exploring use patterns and perceived value of location-based services

Item Type Conference or Workshop Item (Paper)
Abstract

The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users' interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.

Authors Lehrer, Christiane; Constantiou, Ioanna & Hess, Thomas
Language English
Keywords Mobile communication, Location-based services, Use patterns, Behavioural decision making
Subjects information management
Institute/School IWI - Institute of Information Management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 13 June 2010
Publisher IEEE Computer Society
Page Range 107-115
Number of Pages 9
Title of Book Proceedings of the 9th International Conference on Mobile Business (ICMB 2010)
Event Title 9th International Conference on Mobile Business (ICMB)
Event Location Athens, Greece
Event Dates 13.-15.06.2010
ISBN 978-0-7695-4084-9
Publisher DOI 10.1109/ICMB-GMR.2010.64
Depositing User Prof. Dr. Christiane Lehrer
Date Deposited 01 Jun 2015 18:30
Last Modified 26 Jul 2017 08:55
URI: https://www.alexandria.unisg.ch/publications/241359

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Citation

Lehrer, Christiane; Constantiou, Ioanna & Hess, Thomas: Exploring use patterns and perceived value of location-based services. 2010. - 9th International Conference on Mobile Business (ICMB). - Athens, Greece.

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https://www.alexandria.unisg.ch/id/eprint/241359
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