Using Mobile Applications as an In-store Marketing Tool : The Effects of Personalized Product Recommendations and Popularity Information on Sales

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Linzmajer, Marc; Schopfer, Sandro; Nagengast, Liane; Keller, Thorben; Fleisch, Elgar & Rudolph, Thomas
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 26 May 2015
Publisher Collaboration in Research
Page Range 1
Title of Book Proceedings of the European Marketing Academy Conference (EMAC)
Event Title 44th European Marketing Academy (EMAC) Annual Conference
Event Location Leuven, Belgium
Event Dates 24.-27.05.2015
Depositing User Dr. Liane Nagengast
Date Deposited 11 Jun 2015 10:43
Last Modified 02 Mar 2018 09:37
URI: https://www.alexandria.unisg.ch/publications/241551

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Linzmajer, Marc; Schopfer, Sandro; Nagengast, Liane; Keller, Thorben; Fleisch, Elgar & Rudolph, Thomas: Using Mobile Applications as an In-store Marketing Tool : The Effects of Personalized Product Recommendations and Popularity Information on Sales. 2015. - 44th European Marketing Academy (EMAC) Annual Conference. - Leuven, Belgium.

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https://www.alexandria.unisg.ch/id/eprint/241551
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