Blissfully Ignorant: The Effects of General Privacy Concerns, General Institutional Trust, and Affect in the Privacy Calculus

Item Type Journal paper
Abstract Existing research on information privacy has mostly relied on the privacy calculus model, which views privacy-related decision-making as a rational process where individuals weigh the anticipated risks of disclosing personal data against the potential benefits. In this research, we develop an extension to the privacy calculus model, arguing that the situation-specific assessment of risks and benefits is bounded by (1) pre-existing attitudes or dispositions, such as general privacy concerns or general institutional trust, and (2) limited cognitive resources and heuristic thinking. An experimental study, employing two samples from the USA and Switzerland, examined consumer responses to a new smartphone application that collects driving behavior data and provided converging support for these predictions. Specifically, the results revealed that a situation-specific assessment of risks and benefits fully mediates the effect of dispositional factors on information disclosure. In addition, the results showed that privacy assessment is influenced by momentary affective states, indicating that consumers underestimate the risks of information disclosure when confronted with a user interface that elicits positive affect.
Authors Kehr, Flavius; Kowatsch, Tobias; Wentzel, Daniel & Fleisch, Elgar
Journal or Publication Title Information systems journal : ISJ
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 18 March 2015
Publisher Wiley-Blackwell
Place of Publication Oxford
Volume 25
Number 6
Page Range 607-635
ISSN 1350-1917
ISSN-Digital 1365-2575
Publisher DOI https://doi.org/10.1111/isj.12062
Depositing User Flavius Kehr
Date Deposited 02 Jul 2015 14:40
Last Modified 20 Jul 2022 17:24
URI: https://www.alexandria.unisg.ch/publications/242210

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Kehr, Flavius; Kowatsch, Tobias; Wentzel, Daniel & Fleisch, Elgar (2015) Blissfully Ignorant: The Effects of General Privacy Concerns, General Institutional Trust, and Affect in the Privacy Calculus. Information systems journal : ISJ, 25 (6). 607-635. ISSN 1350-1917

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https://www.alexandria.unisg.ch/id/eprint/242210
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