Rethinking Privacy Decisions: Pre-Existing Attitudes, Pre-Existing Emotional States, and a Situational Privacy Calculus

Item Type Conference or Workshop Item (Paper)
Abstract As a potential explanation to measured inconsistencies between stated privacy concerns and actual disclosing behavior, denoted as the "privacy paradox", scholars have proposed a systematic distinction between situational privacy considerations and pre-existing, superordinate factors that shape the decisive situation without being directly connected to the situation itself. Deploying an experimental approach, we explored the dynamics of two types of such pre-existing factors, namely (1) pre-existing attitudes (such as general privacy concerns and general institutional trust) and (2) pre-existing emotional states (such as an individual's current mood) in shaping situation-specific risk and benefit considerations (i.e., a situational privacy calculus). Compared to a negative emotional state, individuals in a positive emotional state were found to perceive lowered situation-specific privacy risks, even if the sources of this state were unrelated to the decisive situation at hand. Moreover, results indicated that pre-existing attitudes may be partially or even fully overridden by situational risk and benefit considerations. Adopting a differentiated view on privacy decision-making, these findings imply that the privacy paradox could be driven by a gap between pre-existing cognitive and affective factors on the one side, and situation-specific considerations and decisions on the other. Implications for researchers and practitioners are discussed.
Authors Kehr, Flavius; Wentzel, Daniel; Kowatsch, Tobias & Fleisch, Elgar
Projects Fleisch, Elgar; Kehr, Flavius; Kowatsch, Tobias & Wentzel, Daniel (2013) Privacy Paradox - Fundamental research on users' tendency to freely provide (health) data despite general worries [fundamental research project] Official URL
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 27 May 2015
Publisher Association for Information Systems
Place of Publication AIS Electronic Library (AISeL)
Page Range 1-15
Number of Pages 15
Title of Book ECIS 2015 completed reseaech papers
Event Title 23rd European Conference on Information Systems (ECIS) 2015
Event Location Münster, Germany
Event Dates 26.-29.05.2015
ISBN 978-3-00-050284-2
Official URL http://aisel.aisnet.org/ecis2015_cr/95/
Depositing User Flavius Kehr
Date Deposited 02 Jul 2015 14:44
Last Modified 20 Jul 2022 17:24
URI: https://www.alexandria.unisg.ch/publications/242212

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Kehr, Flavius; Wentzel, Daniel; Kowatsch, Tobias & Fleisch, Elgar: Rethinking Privacy Decisions: Pre-Existing Attitudes, Pre-Existing Emotional States, and a Situational Privacy Calculus. 2015. - 23rd European Conference on Information Systems (ECIS) 2015. - Münster, Germany.

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https://www.alexandria.unisg.ch/id/eprint/242212
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