Transculturalism and Management in the BRIC States: Introduction

Item Type Book Section
Abstract Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ‘how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.
Authors Brühwiler, Claudia Franziska
Editors Sánchez, Yvette & Brühwiler, Claudia Franziska
Language English
Keywords BRIC; BRICS; acronyms; BRICS development bank; transculturalism; transcultural studies; intercultural studies
Subjects cultural studies
HSG Classification contribution to scientific community
HSG Profile Area SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed No
Date 2015
Publisher Gower
Place of Publication Farnham
Page Range 1-10
Number of Pages 10
Title of Book Transculturalism and Business in the BRIC States : A Handbook
ISBN 978-1-4724-4401-1
Depositing User PD Dr. Claudia Franziska Brühwiler
Date Deposited 28 Jul 2015 10:09
Last Modified 20 Jul 2022 17:25


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Brühwiler, Claudia Franziska: Transculturalism and Management in the BRIC States: Introduction. In Sánchez, Yvette & Brühwiler, Claudia Franziska (ed.): Transculturalism and Business in the BRIC States : A Handbook. Farnham : Gower, 2015, S. 1-10.

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