ICT-enabled Value Creation in Community Pharmacies

Item Type Conference or Workshop Item (Paper)
Abstract Pharmacist-patient communication is currently limited to infrequent encounters in pharmacies, which limits the delivery of and value created by pharmacy services. We seek to better understand how ICT can enable value creation by extending pharmacist-patient communication beyond these encounters. In an applied design science research study with 21 Swiss community pharmacies, we designed an artifact that unleashes the provision of pharmacy services from personal encounters. We investigate (1) strategic intent for extending the communication, (2) business model requirements that are generated, (3) ICT capabilities that need to be developed, and (4) value that is created by the artifact instantiation. The findings can help healthcare practitioners to gain a better understanding of their current and future value proposition and policy-makers can (re-)consider the role of pharmacies and ICT-enablement in healthcare reforms. The presented process and artifact evaluation can contribute to the scientific dialog on co-evolution of artifact design and value creation.
Authors Volland, Dirk & Eurich, Markus
Projects Volland, Dirk; Kowatsch, Tobias & Fleisch, Elgar (2010) alphastreams [applied research project] Official URL
Language English
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 14 December 2014
Publisher AIS Electronic Library (AISeL)
Page Range 1-20
Number of Pages 20
Event Title The International Conference on Information Systems 2014
Event Location Auckland
Event Dates 14.-17.12.2014
Depositing User Dirk Volland
Date Deposited 29 Jul 2015 10:18
Last Modified 20 Jul 2022 17:25
URI: https://www.alexandria.unisg.ch/publications/242828


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Volland, Dirk & Eurich, Markus: ICT-enabled Value Creation in Community Pharmacies. 2014. - The International Conference on Information Systems 2014. - Auckland.


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