Zur Idee einer Object-Dominant Logic im Marketing

Item Type Book Section
Abstract
Authors Tomczak, Torsten & Scharfenberger, Philipp
Editors Bartsch, Silke & Blümelhuber, Christian
Language German
Keywords Dienstleistung, Tangibilisierung, Marke, Besitz, Construal-Level-Theory, symbolische Objekte
Subjects business studies
HSG Classification contribution to practical use / society
Refereed No
Date 2015
Publisher Springer Fachmedien Wiesbaden
Place of Publication Wiesbaden
Page Range 69-85
Number of Pages 17
Title of Book Always Ahead im Marketing
ISBN 978-3-658-09029-6
Publisher DOI https://doi.org/10.1007/978-3-658-09030-2
Depositing User Prof. Dr. Torsten Tomczak
Date Deposited 08 Sep 2015 12:23
Last Modified 20 Jul 2022 17:25
URI: https://www.alexandria.unisg.ch/publications/243790

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Citation

Tomczak, Torsten & Scharfenberger, Philipp: Zur Idee einer Object-Dominant Logic im Marketing. In Bartsch, Silke & Blümelhuber, Christian (ed.): Always Ahead im Marketing. Wiesbaden : Springer Fachmedien Wiesbaden, 2015, S. 69-85.

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https://www.alexandria.unisg.ch/id/eprint/243790
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