Zur Idee einer Object-Dominant Logic im Marketing
| Item Type | Book Section |
| Abstract | |
| Authors | Tomczak, Torsten & Scharfenberger, Philipp |
| Editors | Bartsch, Silke & Blümelhuber, Christian |
| Language | German |
| Keywords | Dienstleistung, Tangibilisierung, Marke, Besitz, Construal-Level-Theory, symbolische Objekte |
| Subjects | business studies |
| HSG Classification | contribution to practical use / society |
| Refereed | No |
| Date | 2015 |
| Publisher | Springer Fachmedien Wiesbaden |
| Place of Publication | Wiesbaden |
| Page Range | 69-85 |
| Number of Pages | 17 |
| Title of Book | Always Ahead im Marketing |
| ISBN | 978-3-658-09029-6 |
| Publisher DOI | https://doi.org/10.1007/978-3-658-09030-2 |
| Depositing User | Prof. Dr. Torsten Tomczak |
| Date Deposited | 08 Sep 2015 12:23 |
| Last Modified | 20 Jul 2022 17:25 |
| URI: | https://www.alexandria.unisg.ch/publications/243790 |
DownloadFull text not available from this repository.CitationTomczak, Torsten & Scharfenberger, Philipp: Zur Idee einer Object-Dominant Logic im Marketing. In Bartsch, Silke & Blümelhuber, Christian (ed.): Always Ahead im Marketing. Wiesbaden : Springer Fachmedien Wiesbaden, 2015, S. 69-85. Statisticshttps://www.alexandria.unisg.ch/id/eprint/243790
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