| Item Type |
Journal paper
|
| Abstract |
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for the company. The global information services giant would become a ‘zero’ email company with the objective of eradicating internal email use and replacing it with blueKiwi – enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organization where 76,000 employees switched to a new mode of collaboration. The approach of how to become a zero email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organizational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organizational scale. |
| Authors |
Silic, Mario; Back, Andrea & Silic, Dario |
| Research Team |
IWI3 |
| Projects |
Silic, Mario & Back, Andrea
(2015)
Insights into Understanding Employees' Compliance with IT Security Policies in the Shadow IT Context
[fundamental research project]
|
| Journal or Publication Title |
Journal of Information Technology Teaching Cases |
| Language |
English |
| Keywords |
social collaboration; email; zero email; enterprise social network; blueKiwi |
| Subjects |
information management |
| HSG Classification |
contribution to scientific community |
| HSG Profile Area |
SoM - Business Innovation |
| Refereed |
Yes |
| Date |
1 November 2015 |
| Publisher |
Palgrave Macmillan |
| Place of Publication |
Basingstoke |
| Volume |
5 |
| Number |
2 |
| Page Range |
84-91 |
| Number of Pages |
19 |
| ISSN-Digital |
2043-8869 |
| Publisher DOI |
https://doi.org/10.1057/jittc.2015.9 |
| Depositing User |
Prof. Dr. Andrea Back
|
| Date Deposited |
10 Sep 2015 15:41 |
| Last Modified |
20 Jul 2022 17:25 |
| URI: |
https://www.alexandria.unisg.ch/publications/243832 |
Email: from hero to zero - the beginning of the end?
