Email: from hero to zero - the beginning of the end?

Item Type Journal paper
Abstract In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for the company. The global information services giant would become a ‘zero’ email company with the objective of eradicating internal email use and replacing it with blueKiwi – enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organization where 76,000 employees switched to a new mode of collaboration. The approach of how to become a zero email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organizational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organizational scale.
Authors Silic, Mario; Back, Andrea & Silic, Dario
Research Team IWI3
Projects Silic, Mario & Back, Andrea (2015) Insights into Understanding Employees' Compliance with IT Security Policies in the Shadow IT Context [fundamental research project]
Journal or Publication Title Journal of Information Technology Teaching Cases
Language English
Keywords social collaboration; email; zero email; enterprise social network; blueKiwi
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 1 November 2015
Publisher Palgrave Macmillan
Place of Publication Basingstoke
Volume 5
Number 2
Page Range 84-91
Number of Pages 19
ISSN-Digital 2043-8869
Publisher DOI
Depositing User Prof. Dr. Andrea Back
Date Deposited 10 Sep 2015 15:41
Last Modified 20 Jul 2022 17:25


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Silic, Mario; Back, Andrea & Silic, Dario (2015) Email: from hero to zero - the beginning of the end? Journal of Information Technology Teaching Cases, 5 (2). 84-91.

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