Airport loyalty programs

Item Type Conference or Workshop Item (Paper)
Abstract Airports are operating in two sided markets. On one side are the airlines, which airports fight for in a competitive market. On the other side are passengers within the catchment area of the airports. Furthermore, there are transfer travelers, which choose their itinerary partly based on the attractiveness and efficiency of transfer airports. Hence, airports aim at being an attractive place for travelers and by this for airlines. For increasing competitiveness, especially secondary airports, but partly also primary hubs have established customer loyalty programs. The aim of this paper is to compare several of such programs, which European Airports offer. A passenger survey provides a ranking of service attributes, which are attractive for travelers as benefits from airport loyalty programs. The results of the study provide indications for secondary airports in Europe, which consider their competitiveness by introducing an airport loyalty program.
Authors Maurer, Thalissa & Wittmer, Andreas
Language English
Keywords Airports, Loyalty Programs, Airport Loyalty
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 2 July 2015
Publisher Air Transport Research Society ( ATRS )
Title of Book 19th Air Transport Research Society World Conference 2015
Event Title 19th Air Transport Research Society (ATRS) World Conference
Event Location Singapore
Event Dates 02.-05.07.2015
ISBN 978-1-5108-1041-9
Depositing User Laura-Virginia Birrer
Date Deposited 11 Sep 2015 15:38
Last Modified 20 Jul 2022 17:25



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Maurer, Thalissa & Wittmer, Andreas: Airport loyalty programs. 2015. - 19th Air Transport Research Society (ATRS) World Conference. - Singapore.

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