Why Different Trust Relationships Matter for Information Systems Users

Item Type Journal paper

Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on user's trust in the IS itself, neglecting other targets of trust that might also drive IS use from a user's point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept of a network of trust and identify four different targets of trust that are prevalent. Afterwards, we develop our research model and evaluate it using a free simulation experiment. The results show that multiple targets of trust are important in the context of IS use. In particular, we highlight the importance of a second target - trust in the provider - which is equally important as trust in the IS itself. Consequently, IS providers should focus not only on fostering users' trust in their IS but also on positioning themselves as trustworthy providers. Additionally, we show that a third target - trust in the Internet - has significant indirect effects on important constructs in the context of IS use.

Authors Söllner, Matthias; Hoffmann, Axel & Leimeister, Jan Marco
Research Team IWI6
Projects Söllner, Matthias (2014) The Impact of the Digital Transformation on our Understanding of Key Drivers of Technology Usage - The Case of Trust [fundamental research project]
Journal or Publication Title European Journal of Information Systems (EJIS)
Language English
Keywords Trust, Multiple Targets of Trust, Free Simulation Experiment, Network of Trust, Trust in the Information System, Trust in the Provider
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 1 May 2016
Publisher Operational Research Society
Place of Publication Birmingham
Volume 25
Number 3
Page Range 274-287
Number of Pages 14
ISSN 0960-085X
ISSN-Digital 1476-9344
Publisher DOI 10.1057/ejis.2015.17
Depositing User Michael Kunz
Date Deposited 23 Sep 2015 21:11
Last Modified 23 Aug 2016 11:22
URI: https://www.alexandria.unisg.ch/publications/244111



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Söllner, Matthias; Hoffmann, Axel & Leimeister, Jan Marco (2016) Why Different Trust Relationships Matter for Information Systems Users. European Journal of Information Systems (EJIS), 25 (3). 274-287. ISSN 0960-085X


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