This conceptual paper, which offers an examination of the role of strategic schemas in the multinationality performance relationship, adds to the literature in three important ways. First, by drawing on internalization theory and the dynamic capabilities view we open the black-box of the firm and incorporate the cognition research approach of strategic schemas and its mediating role for the multinationality performance relationship. Second, by conceptualizing multinationality as multinational complexity, we expand the multidimensional perception of multinationality and contribute to a more fine-grained understanding of the levels of multinationality that firms face. Third, we combine the internal-capabilities view with environmental multinational complexity by developing a strategic schema fit model for the relationship between multinational complexity and firm performance. Therefore, this paper offers an approach to resolve the inconclusive findings of the multinational performance (M/P) literature.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Academy of Management
Start page
1
End page
32
Pages
32
Event Title
75th Academy of Management Annual Meeting (AOM) 2015 "Opening Governance"