Leveraging Mulitpartner Alliances in Technology-driven Industriies

Item Type Book Section
Abstract

Multipartner alliances have become a popular vehicle for coordinating firms' strategies in technologie-driven industries. They Play an important role in promoting industry standards, yet very few firms have been able to sucessfully leverage their involvement in these complex organizations. Apparently, a firm's experience with bilateral alliances is insufficient for Managing the tradeoffs entailed by engagement in multilateral relationships. This chapter analyzes the benefits, costs and risks associated with multipartner alliances.

Authors Lechner, Christoph
Editors Das, Tushar K.
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 2015
Publisher Information Age Publishing Inc.
Place of Publication Charlotte, NC
Series Name Research in Strategic Alliances
Page Range 171-191
Number of Pages 21
Title of Book Managing Multipartner Strategic Alliances
ISBN 978-1-68123-078-8
Depositing User Susanne Hoare-Widmer
Date Deposited 27 Oct 2015 14:25
Last Modified 23 Aug 2016 11:22
URI: https://www.alexandria.unisg.ch/publications/244936

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Citation

Lechner, Christoph: Leveraging Mulitpartner Alliances in Technology-driven Industriies. In Das, Tushar K. (ed.): Managing Multipartner Strategic Alliances. Charlotte, NC : Information Age Publishing Inc., 2015, S. 171-191.

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https://www.alexandria.unisg.ch/id/eprint/244936
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