| Item Type |
Journal paper
|
| Abstract |
We examine the willingness to pay (WTP) for green products in air travel. Green products in aviation are supplementary services, which are sold on top of the travel service (e.g. carbon offsets, organic on-board food). We identify a set of potential green products in aviation and report the preferences for additional airline services of 811 Swiss air travellers using an adap- tive choice-based conjoint survey. We find that 20% of those passengers who are interested in purchasing supplementary services show a considerable WTP for green products. The green segment differs from the regular segment only in terms of behavioural features, not in terms of demographic or socio-economic characteristics. |
| Authors |
Hinnen, Gieri; Hille, Stefanie Lena & Wittmer, Andreas |
| Journal or Publication Title |
Business Strategy and the Environment |
| Language |
English |
| Keywords |
sustainable transport; green product; conjoint; aviation |
| Subjects |
business studies |
| HSG Classification |
contribution to scientific community |
| Refereed |
Yes |
| Date |
17 November 2015 |
| Publisher |
Wiley |
| Place of Publication |
Chichester |
| Volume |
26 |
| Number |
2 |
| Page Range |
197-208 |
| Number of Pages |
12 |
| ISSN |
0964-4733 |
| ISSN-Digital |
1099-0836 |
| Publisher DOI |
https://doi.org/10.1002/bse.1909 |
| Depositing User |
Dr.oec. Stefanie Hille
|
| Date Deposited |
24 Nov 2015 14:47 |
| Last Modified |
20 Jul 2022 17:26 |
| URI: |
https://www.alexandria.unisg.ch/publications/245582 |
Willingness to Pay for Green Products in Air Travel: Ready for Take-Off?
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