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Managing IP in the Advertising Industry : Creative Industries - Booklet No.5
Series
WIPO Publication
Type
case study
Date Issued
2011
Author(s)
Abstract
The study addresses various IP-related issues that are important for the efficient
management of companies active in creating and implementing advertising content
and campaigns. The study is also of interest to businesses that advertise their
goods or services, as well as other stakeholders involved in advertising, such as
employees who create promotional material, freelance advertising agents, marketing
consultants, graphic designers, authors, photographers, etc. The authors have based
their findings, conclusions and recommendations on a thorough review of the
literature, empirical evidence and interviews with managers of selected advertising
companies (large and small) in Europe and North America.
management of companies active in creating and implementing advertising content
and campaigns. The study is also of interest to businesses that advertise their
goods or services, as well as other stakeholders involved in advertising, such as
employees who create promotional material, freelance advertising agents, marketing
consultants, graphic designers, authors, photographers, etc. The authors have based
their findings, conclusions and recommendations on a thorough review of the
literature, empirical evidence and interviews with managers of selected advertising
companies (large and small) in Europe and North America.
Language
English
Keywords
Intellectual Property
Copyright
Advertising Industry
Creative Industries
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
WIPO
Publisher place
Genf
Number
1021e
Subject(s)
Division(s)
Eprints ID
245940