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Dynamics of customer interaction on social media platforms
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Dynamics of customer interaction on social media platforms
Journal
Electronic Markets
ISSN
1019-6781
ISSN-Digital
1422-8890
Type
journal article
Date Issued
2016-08-09
Author(s)
Baumöl, Ulrike
Hollebeek, Linda
Jung, Reinhard
DOI
10.1007/s12525-016-0227-0
Language
English
Keywords
Customer Engagement
Customer interaction
Personalized interaction
Social media
Social CRM
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Springer
Publisher place
Heidelberg
Volume
26
Number
3
Start page
199
End page
202
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104049
Subject(s)
information managemen...
business studies
Division(s)
IWI - Institute of In...
Contact Email Address
reinhard.jung@unisg.ch
Eprints ID
248502