Privacy-related decision-making in the context of wearable use

Item Type Conference or Workshop Item (Paper)
Abstract

The widespread use of wearables for self-tracking activities despite potential privacy risks is an intriguing phenomenon. For firms, the data collected from individuals’ wearable use are highly valuable for generating in-depth customer insights. Accordingly, firms have an increasing desire for these data. Despite the undisputed relevance of self-tracking activities in practice, there is scarce knowledge among information systems (IS) scholars about the perceived values of wearables that drive individuals’ use and the reasons why these values prevail over the privacy risks. Against this background, our research set out to better understand why people use wearables despite privacy risks by investigating the perceived values of wearables that drive individuals’ use and disclosure of data and the reasons why these values prevail over privacy risks of wearable use. Based on the concept of the privacy calculus and concepts from behavioural decision-making, we conducted in-depth interviews with 22 wearable users from Switzerland. As a result, we reveal eight values that individuals perceive through the use of wearable devices. Furthermore, we illustrate the low awareness regarding privacy risks and explain how the reliance on prominent dimensions and heuristics are influencing individuals’ value-risk assessment.

Authors Wieneke, Alexander; Lehrer, Christiane; Zeder, Raphael & Jung, Reinhard
Projects Jung, Prof. Dr. Reinhard; Lehrer, Prof. Dr. Christiane; Mirsch, Tobias & Wieneke, Alexander (2017) Competence Center Digital Service Innovation [applied research project] Official URL
Language English
Subjects information management
Institute/School ?? STUDENT ??
IWI - Institute of Information Management
?? SoM Pr Inst ??
?? Inst IWI RJ ??
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HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 2016
Publisher College of Management, National Chung Cheng University
Place of Publication Chiayi
Number of Pages 16
Title of Book Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016)
Event Title 20th Pacific Asia Conference on Information Systems (PACIS) 2016
Event Location Chiayi, Taiwan
Event Dates 27.06.-01.07.2016
ISBN 978-9860-4910-29
Official URL http://aisel.aisnet.org/pacis2016/67/
Depositing User Alexander Wieneke
Date Deposited 02 Nov 2016 09:04
Last Modified 20 Feb 2018 01:21
URI: https://www.alexandria.unisg.ch/publications/249592

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Citation

Wieneke, Alexander; Lehrer, Christiane; Zeder, Raphael & Jung, Reinhard: Privacy-related decision-making in the context of wearable use. 2016. - 20th Pacific Asia Conference on Information Systems (PACIS) 2016. - Chiayi, Taiwan.

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https://www.alexandria.unisg.ch/id/eprint/249592
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