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Privacy-related decision-making in the context of wearable use
ISBN
978-9860-4910-29
Type
conference paper
Date Issued
2016
Author(s)
Abstract
The widespread use of wearables for self-tracking activities despite potential privacy risks is an intriguing phenomenon. For firms, the data collected from individuals’ wearable use are highly valuable for generating in-depth customer insights. Accordingly, firms have an increasing desire for these data. Despite the undisputed relevance of self-tracking activities in practice, there is scarce knowledge among information systems (IS) scholars about the perceived values of wearables that drive individuals’ use and the reasons why these values prevail over the privacy risks. Against this background, our research set out to better understand why people use wearables despite privacy risks by investigating the perceived values of wearables that drive individuals’ use and disclosure of data and the reasons why these values prevail over privacy risks of wearable use. Based on the concept of the privacy calculus and concepts from behavioural decision-making, we conducted in-depth interviews with 22 wearable users from Switzerland. As a result, we reveal eight values that individuals perceive through the use of wearable devices. Furthermore, we illustrate the low awareness regarding privacy risks and explain how the reliance on prominent dimensions and heuristics are influencing individuals’ value-risk assessment.
Project(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016)
Publisher
College of Management, National Chung Cheng University
Publisher place
Chiayi
Pages
16
Event Title
20th Pacific Asia Conference on Information Systems (PACIS) 2016
Event Location
Chiayi, Taiwan
Event Date
27.06.-01.07.2016
Official URL
Subject(s)
Division(s)
Eprints ID
249592