Disruption at the Door: A Taxonomy on Subscription Models in Retailing

Item Type Journal paper
Abstract

Subscription models have become a popular new way for consumers to
do their shopping. This paper presents a taxonomy of the three main
archetypes of subscription models and develops a classification scheme
with type-specific features relevant to their successful management.
An implementation framework offers managers a guideline to introduce
subscription models of their own.

Authors Rudolph, Thomas; Bischof, Severin Friedrich; Böttger, Tim & Weiler, Natalie
Journal or Publication Title Marketing Review St.Gallen
Language English
Subjects business studies
Institute/School IRM - Institute of Retail Management
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HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 25 September 2017
Number 5
Page Range 18-25
Number of Pages 8
Contact Email Address severinfriedrich.bischof@unisg.ch
Depositing User Severin Friedrich Bischof
Date Deposited 26 Sep 2017 14:58
Last Modified 12 Feb 2018 13:22
URI: https://www.alexandria.unisg.ch/publications/250720

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Citation

Rudolph, Thomas; Bischof, Severin Friedrich; Böttger, Tim & Weiler, Natalie (2017) Disruption at the Door: A Taxonomy on Subscription Models in Retailing. Marketing Review St.Gallen, (5). 18-25.

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https://www.alexandria.unisg.ch/id/eprint/250720
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