Fitting Segmentation to Omnichannel Customers: The Journey Perspective

Item Type Conference or Workshop Item (Poster)
Abstract
Authors Barwitz, Niklas & Maas, Peter
Language English
Subjects business studies
HSG Classification contribution to scientific community
Date June 2017
Event Title Frontiers in Service Conference
Event Location New York, USA
Event Dates June 23-25, 2017
Depositing User Dr. Niklas Barwitz
Date Deposited 19 Jun 2017 09:43
Last Modified 20 Jul 2022 17:31
URI: https://www.alexandria.unisg.ch/publications/251047

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Barwitz, Niklas & Maas, Peter: Fitting Segmentation to Omnichannel Customers: The Journey Perspective. [Conference or Workshop Item]

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https://www.alexandria.unisg.ch/id/eprint/251047
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