Fitting Segmentation to Omnichannel Customers: The Journey Perspective
| Item Type | Conference or Workshop Item (Poster) |
| Abstract | |
| Authors | Barwitz, Niklas & Maas, Peter |
| Language | English |
| Subjects | business studies |
| HSG Classification | contribution to scientific community |
| Date | June 2017 |
| Event Title | Frontiers in Service Conference |
| Event Location | New York, USA |
| Event Dates | June 23-25, 2017 |
| Depositing User | Dr. Niklas Barwitz |
| Date Deposited | 19 Jun 2017 09:43 |
| Last Modified | 20 Jul 2022 17:31 |
| URI: | https://www.alexandria.unisg.ch/publications/251047 |
DownloadFull text not available from this repository.CitationBarwitz, Niklas & Maas, Peter: Fitting Segmentation to Omnichannel Customers: The Journey Perspective. [Conference or Workshop Item] Statisticshttps://www.alexandria.unisg.ch/id/eprint/251047
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