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Die sieben Todsünden des Brand Management - und wie Sie sie vermeiden
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Die sieben Todsünden des Brand Management - und wie Sie sie vermeiden
Journal
Persönlich: das Schweizer Wirtschaftsmagazin für Kommunikation
ISSN
1662-3061
Type
newspaper article
Date Issued
2017-05-05
Author(s)
Reinecke, Sven
Language
German
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Publisher
Persönlich-Verlags AG
Publisher place
Zürich
Start page
16
End page
17
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/102390
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
251142
File(s)
Reinecke_Todsuenden-der-markenfuehrung.pdf (620 KB)