The Influence of Political Orientation on the Strength and Temporal Persistence of Policy Framing Effects

Item Type Journal paper

The objective of this research is to analyze how political orientation moderates the influence of framing effects on policy evaluation. Drawing on the theory of motivated reasoning, three interrelated experiments assess the strength and temporal persistence of framing effects in the context of an energy conservation program. In the first experiment (N = 183), the delivery mechanism of the policy is described as either a tax rebate or a subsidy. Party identification of potential beneficiaries moderates the existence and magnitude of framing effects. The sec- ond experiment (N = 603) presents alternative frames of communication, which focus on either the economic or environmental benefits associated with the policy. Effects of the communication frames on policy support in comparison to a neutral text are significant, but only when the policy is consistent with respondents’ pre-existing views on economic individualism and government spending. The third experiment (N = 603) investigates the temporal stability of framing effects after cognitive deliberation and finds that no change in policy support occurs over time. A key implication is that tailoring frames to the target audience increases effectiveness in policy design and communication. Considering the persistence of framing effects, early frames may have a disproportionate impact in public discourse.

Authors Darshing, Samdruk; Hille, Stefanie & Wüstenhagen, Rolf
Language English
Subjects business studies
Institute/School IWOE - Institute for Economy and the Environment
University of St.Gallen
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 2017
Publisher Ecological Economics
Volume 142
Page Range 295-305
Depositing User Dr.oec. Stefanie Hille
Date Deposited 11 Sep 2017 12:31
Last Modified 17 Jan 2018 15:48


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Darshing, Samdruk; Hille, Stefanie & Wüstenhagen, Rolf (2017) The Influence of Political Orientation on the Strength and Temporal Persistence of Policy Framing Effects. 142 295-305.

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