Understanding the Value and Organizational Implications of Big Data Analytics – The Case of AUDI AG

Item Type Conference or Workshop Item (Paper)
Abstract

“Understanding the Value and Organizational Implications of Big Data Analytics – The Case of AUDI AG” presents the case of Audi AG and its attempts to implement big data analytics in its organization. The case highlights the situation of an original equipment manufacturer (OEM) in the automotive industry and the potentials and challenges the emerging technology big data analytics may entail for such organizations. The case tries to help students to grasp the technical characteristics, the value, and organizational implications of big data analytics as well as the distinct types of analytics services. The case is presented through the eyes of Hortensie, an aspiring manager at AUDI, who gained strong interest in the phenomenon of big data analytics and received the task to position it within AUDI. To ramp up the topic big data analytics AUDI is engaging with industry and design experts as well as an external consultancy ITConsult.

Authors Dremel, Christian; Wulf, Jochen; Maier, Annegret & Brenner, Walter
Language English
Subjects business studies
information management
education
other research area
Institute/School IWI - Institute of Information Management
HSG Classification contribution to education
HSG Profile Area SoM - Business Innovation
Date 2017
Event Title Proceedings of the 37th International Conference on Information Systems
Event Location Seoul, South Korea
Event Dates 10.12.2017-13.12.2017
Depositing User Christian Dremel
Date Deposited 27 Sep 2017 11:08
Last Modified 17 Jan 2018 15:48
URI: https://www.alexandria.unisg.ch/publications/252045

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Dremel, Christian; Wulf, Jochen; Maier, Annegret & Brenner, Walter: Understanding the Value and Organizational Implications of Big Data Analytics – The Case of AUDI AG. 2017. - Proceedings of the 37th International Conference on Information Systems. - Seoul, South Korea.

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https://www.alexandria.unisg.ch/id/eprint/252045
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