How to Manage Crowdsourcing Platforms Effectively?

Item Type Journal paper
Abstract To profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to organizations that host a crowdsourcing platform by providing recommendations for implementing governance mechanisms into their platforms and building up governance capabilities for crowdsourcing.
Authors Blohm, Ivo; Zogaj, Shkodran; Bretschneider, Ulrich & Leimeister, Jan Marco
Research Team IWI6
Projects Blohm, Prof. Dr. Ivo; Leimeister, Prof. Dr. Jan Marco; Haas, Philipp; Leicht, Niklas; Knop, M.A. Nicolas; Troll, Julia & Rhyn, Marcel (2013) CC Crowdsourcing [applied research project] Official URL
Blohm, Ivo; Leimeister, Jan Marco & Leicht, Niklas (2014) Bee Up: Crowdsourcing als Ansatz zur Geschäftsmodellentwicklung von KMU [applied research project]
Journal or Publication Title California Management Review
Language English
Keywords Crowdsourcing, Governance, Platforms, CCC
Subjects business studies
information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 1 February 2018
Publisher Sage Publishing
Place of Publication Thousand Oaks, CA
Volume 60
Number 2
Page Range 122-149
Number of Pages 27
ISSN 0008-1256
ISSN-Digital 21628564
Publisher DOI
Official URL
Depositing User Prof. Dr. Ivo Blohm
Date Deposited 18 Jan 2018 15:48
Last Modified 09 Aug 2022 00:25


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Blohm, Ivo; Zogaj, Shkodran; Bretschneider, Ulrich & Leimeister, Jan Marco (2018) How to Manage Crowdsourcing Platforms Effectively? California Management Review, 60 (2). 122-149. ISSN 0008-1256

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