E-bike trials’ potential to promote sustained changes in car owners’ mobility habits

Item Type Journal paper
Abstract Modal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits – a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.
Authors Moser, Corinne; Blumer, Yann & Hille, Stefanie
Journal or Publication Title Environmental research letters : ERL
Language English
Keywords long-term impacts, sustainable transport, e-bike, trial, behaviour change, mobility-related habitual associations
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 4 April 2018
Publisher IOP Publ.
Place of Publication Bristol
Volume 13
Number 4
ISSN 1748-9318
ISSN-Digital 1748-9326
Publisher DOI https://doi.org/10.1088/1748-9326/aaad73
Depositing User Dr.oec. Stefanie Hille
Date Deposited 10 Feb 2018 15:10
Last Modified 24 May 2019 14:00
URI: https://www.alexandria.unisg.ch/publications/253552

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Moser, Corinne; Blumer, Yann & Hille, Stefanie (2018) E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental research letters : ERL, 13 (4). ISSN 1748-9318

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https://www.alexandria.unisg.ch/id/eprint/253552
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