Technologies That Support Marketing and Market Development in SMEs—Evidence from Social Networks

Item Type	Journal paper
Abstract	This study builds on previous research on information technology implementation and usage in small and medium‐sized enterprises (SMEs) and applies a special focus on social networks. Specifically, this research investigates antecedents of social network usage in SMEs and respective performance outcomes. The results show that entrepreneurial orientation is positively related to social network usage in SMEs, whereas responsive market orientation shows no effect. Social network usage is not directly related to SME growth; yet it mediates the relationship between entrepreneurial orientation and SME growth. Interestingly, large firms show the opposite effects regarding antecedents and performance‐related consequences of social network usage.
Authors	Eggers, Fabian; Hatak, Isabella; Kraus, Sascha & Niemand, Thomas
Journal or Publication Title	Journal of small business management : JSBM
Language	English
Subjects	business studies
Refereed	Yes
Date	April 2017
Publisher	Wiley-Blackwell
Place of Publication	Malden, Mass.
Volume	55
Number	2
Page Range	270-302
ISSN	0047-2778
ISSN-Digital	1540-627X
Publisher DOI	https://doi.org/10.1111/jsbm.12313
Depositing User	Prof. Dr. Isabella Hatak
Date Deposited	16 Feb 2018 11:35
Last Modified	20 Jul 2022 17:34
URI:	https://www.alexandria.unisg.ch/publications/253585

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Eggers, Fabian; Hatak, Isabella; Kraus, Sascha & Niemand, Thomas (2017) Technologies That Support Marketing and Market Development in SMEs—Evidence from Social Networks. Journal of small business management : JSBM, 55 (2). 270-302. ISSN 0047-2778

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https://www.alexandria.unisg.ch/id/eprint/253585

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